Günther Aloys
Visionary of RICH Prosecco Günther Aloys

The CEO of RICH AG, is always one step ahead. Thanks to his innovative ideas, he has made his hotels one of the top addresses in Ischgl and launched projects that make the in-ski resort of Ischgl so attractive. With RICH prosecco, he has also established himself on the beverage market.

Aloys became known through the construction of the first design hotel in the Alps, the Hotel Madlein in Ischgl and the 4-star Hotel Elisabeth - the Queen of the Silvretta. As a thought leader in the field of innovative gastronomy, he is also known beyond the borders of Austria.

Concerts in the mountains

Many trends were triggered by Günther Aloys. He was the first organizer to bring top musical acts to the mountains. The first step towards event tourism, which attracts many guests to Ischgl every year.

A passionate hotelier

His two hotels in Ischgl are among the most popular holiday destinations for celebrities around the world. Luxury and comfort are very important and one innovative idea follows the next one.In addition to the hotel industry, Günther Aloys is an expert in event marketing and lifestyle.