The Austrian Guenther Aloys is a restless spirit, a highly creative pioneer of the tourism industry with the courage to dare the extraordinary and to engage in constant change. Stars such as Tina Turner, Elton John and Bill Clinton have already followed the lead of the successful hotelier ("Elizabeth Arthotel", "Madlein") to the popular skiing and funsports resort Ischgl. The passionate gourmet and visionary focuses primarily on developing future attractions; he makes the Alps exciting, breaking limits and revolutionizing old ways of thinking. His latest coup: Prosecco in cans. Over one million cans of RICH PROSECCO were sold in just a few short months. How? Why? Questions for "packaging artist" Guenther Aloys.

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